OM System’s global campaign to introduce the brand’s philosophy.

Kacho Fugetsu, a six-century-old Japanese philosophy, directly translates to ‘Flower, Bird, Wind, Moon’ whilst also encapsulating the continuous self-discovery through the appreciation of the natural world.

Customer: OM SYSTEM

Kristie Galea - Henrik Tanabe

Ambassadors: Michaela Skovranova - Brooke Bartleson - Chris Eyre-Walker - Andrew Fusek Peters

Concept - Kauas Creative, Janne Amunet & Misael Sine

Production - Kauas Creative

Exec producer: Janne Tarvonen

Location producer: Johanna Kärkkäinen

Director: Misael Sine

Cinematographer: Santeri Järvinen

Edit & Color grade: Jeremias Nieminen

Voice-over script: Janne Amunét

Music: Ben Winwood